Best Smart TVs in 2025: Top Models Tested and Ranked

TL;DR - Sony Bravia 7 for streaming and gaming, LG C4 OLED for dark-room picture quality, Samsung QN90D for bright rooms. On a budget, the Hisense U7N delivers 90% of premium performance at 60% of the price. Don't buy any TV with under 3 GB RAM.

Honestly, "best smart TV" rankings change less year-to-year than the marketing suggests. My take: spend on RAM, panel uniformity, and OS longevity - ignore the AI buzzwords until they show up in actual feature lists.

Which smart TVs came out on top?

The best smart TV in 2025 depends on your primary use: Sony Bravia 7 (Google TV) for streaming and gaming, LG C4 OLED (webOS) for picture quality, Samsung QN90D (Tizen) for bright rooms. If budget is tight, the Hisense U7N delivers 90% of premium performance at 60% of the price. If streaming is your primary use, we've also done a focused streaming-only TV comparison with deeper app testing across Netflix, Disney+, and Apple TV+.

We evaluated 14 models over 8 weeks measuring: boot time, remote responsiveness, app load speed, voice assistant accuracy, and image processing for SDR upscaling. I've owned four different smart TVs over six years, and the single biggest mistake I made was buying on screen size first. A 75-inch TV with 2 GB RAM will frustrate you within 18 months.

Top picks: premium tier

1. Sony Bravia 7 - Best overall

Google TV gives the Bravia 7 the widest app library of any platform in 2025. The XR processor delivers excellent SDR-to-4K upscaling, and the 120 Hz panel supports 4K/144 Hz via HDMI 2.1 for gaming. Boot time averaged 8 seconds in our tests.

Key specs: 4K, 120 Hz, Google TV, HDMI 2.1, 1,300 nits peak HDR. Best for: Streaming-heavy households, PS5 and Xbox Series X gamers.

2. LG C4 OLED - Best picture quality

The C4's OLED panel delivers infinite contrast ratio that no LCD can match. WebOS 24 is the most intuitive interface we tested, with a Magic Remote that lets you point and click like a mouse. Dark-room viewing is unmatched. LG updated the range for 2026 with the C6 -- four HDMI 2.1 ports and a new processor; our LG OLED C6 2026 review covers whether it's worth the upgrade.

Key specs: 4K OLED, 120 Hz, webOS 24, HDMI 2.1 x4, Dolby Vision IQ. Best for: Movie enthusiasts, dark-room home cinema setups.

3. Samsung QN90D - Best for bright rooms

Mini-LED with 2,000+ nit peak brightness makes the QN90D the only TV here that holds its own against direct sunlight. Tizen remains the fastest OS we tested (5-second boot, near-instant app switching). Samsung's 7-year update promise is a genuine advantage. If you're already using SmartThings for a smart fridge or washer, it slots right in.

Key specs: 4K Mini-LED, 144 Hz, Tizen OS, 2,000 nit HDR, Neo Quantum processor. Best for: Living rooms with large windows, sports viewing.

Mid-range picks (500-900 GBP)

The Hisense U7N punches far above its price with Mini-LED backlighting, 144 Hz refresh, and HDMI 2.1 -- competitive with TVs costing twice as much. Score in our tests: 86/100. Hisense's 2025 step-up model, the U8N, adds 1,500-nit peak brightness and 1,000+ local dimming zones; our Hisense 65U8N MiniLED review breaks down whether the premium is worth it.

The TCL QM891G adds Google TV for the full app ecosystem advantage. TCL ships genuine HDMI 2.1 ports and backs it up with published HDMI specifications.

Budget picks (under 500 GBP)

At this price, the LG UT80 (webOS) and Samsung Q60D (Tizen) are the only models we tested with 3 GB+ RAM. Both are limited to 60 Hz panels and lack HDMI 2.1 -- fine for streaming, not for gaming. Full breakdown in our best budget TVs under 500 GBP guide.

Quick comparison: top picks at a glance

Model	Panel type	OS	Budget	Best for
Sony Bravia 7	LED	Google TV	Premium	Streaming + gaming
LG C4 OLED	OLED	webOS 24	Premium	Picture quality
Samsung QN90D	Mini-LED	Tizen	Premium	Bright rooms
Hisense U7N	Mini-LED	VIDAA	Mid-range	Value performance
TCL QM891G	Mini-LED	Google TV	Mid-range	Ecosystem flexibility
LG UT80	LED	webOS	Budget	Streaming under 500 GBP
Samsung Q60D	LED	Tizen	Budget	Samsung at lower price

What should you check before buying?

Which spec actually predicts how the TV will feel three years in? RAM and software-update support, in that order.

RAM and storage matter more than screen size. A TV with 2 GB RAM will feel sluggish within 2 years. Look for 3 GB+ RAM and 16 GB+ storage.

HDMI 2.1 is only necessary if you game at 4K/120 Hz. For streaming, HDMI 2.0 is fine.

Panel type determines contrast. OLED = deepest blacks, risk of burn-in with static content. Mini-LED = brighter, suits living rooms. "QLED" is LED + quantum dot, not a separate panel technology.

Ignore fake refresh rate numbers. "Motion rate 240" means nothing. Look only for the native refresh rate: 60 Hz or 120 Hz.

Software update commitments are worth checking. Samsung has pledged 7 years of OS updates for 2024 and 2025 models. LG promises 5 years for most WebOS sets. Google TV devices receive updates through Google rather than the TV manufacturer, which helps. A set with no stated support window will run outdated apps and miss security patches within 3 years -- and that's a real problem when your TV becomes a web-connected device sitting on your home network 24 hours a day.

For the full OS breakdown, read our smart TV OS comparison -- Google TV and Tizen lead, webOS wins on interface design. If you're looking for a 32-inch option that doubles as decor when idle, the Samsung The Frame 32 (2026) is worth a look before you commit to a standard panel.