TL;DR - The Samsung RF23BB8900 is a 36-inch, counter-depth, 23 cu. ft. Bespoke 4-door French door fridge with Family Hub, FlexZone, a Beverage Center and a dual ice maker. Samsung rates it at 618 kWh per year. It has no AI Energy Mode. Buy it for the panels and the screen, and only if you'd use both.
Cross-shopping? This is one specific product review. For the full market overview, see the smart fridge buying guide (pillar) and the best smart refrigerators 2025 round-up. Considering whether smart connectivity is worth the premium at all? Read smart fridge vs normal fridge before committing. Need more room? The Samsung Bespoke AI 4-Door Flex review covers the larger Flex model. Prices on this page are in US dollars; the round-up carries UK prices in pounds.
Updated October 2026: An earlier version called this fridge a "3-door" Bespoke AI with AI Energy Mode, a 7-inch screen and a 15 percent savings claim, under the model number RF23BB8900Q. Samsung's own spec sheet for the RF23BB8900 describes a 4-door counter-depth model with Family Hub and no AI Energy Mode. The page was rewritten around that sheet and retailer listings. The star rating, the price range and the claims nobody here could source were removed, and nobody on this site tested the unit.
The line-up is confusing, so start with the names. The RF23BB8900 is Samsung's Bespoke Counter Depth 4-Door French Door Refrigerator (23 cu. ft.) with Family Hub. "4-door" counts the two upper doors, the FlexZone drawer and the freezer drawer. The newer RF23DB9900QD is a different fridge with a larger screen and AI Vision Inside, and I'll come back to it near the end.
Samsung RF23BB8900 specs at a glance
| Spec | Value |
|---|---|
| Capacity | 23 cu. ft. |
| Configuration | 4-door French door, counter depth |
| Size (retail listing) | about 35 3/4 x 70 x 28 3/4 in |
| Energy | ENERGY STAR rated, 618 kWh/yr (Samsung) |
| Cooling | Twin Cooling Plus, Metal Cooling |
| Ice | Dual ice maker with Ice Bites, up to 5.3 lb per day, 7.3 lb stored (Samsung) |
| Other | FlexZone drawer, Beverage Center, Family Hub |
| Connectivity | Wi-Fi, SmartThings, Alexa, Google Home (retail listing) |
| Panels | Changeable, a variety of colors in two finishes (Samsung) |
I couldn't find a trustworthy current price for this exact model. Prices swing with the panel color and the retailer's sale calendar, so compare the model suffix before you compare the number.
What Bespoke means in practice
Samsung's Bespoke line is about customizable door panels. Instead of one fixed stainless finish, you choose colors in glass or steel, and Samsung's sheet says the panels can change later. Typical colors on the RF23BB8900 listings include charcoal glass tops with matte black steel middle and bottom panels, or white glass.
That's the pitch, and it's a good one if the fridge sits in an open kitchen. The cooling hardware underneath doesn't change with the color you pick. Which part of the price is the finish, and which is the technology? Compare two suffixes of the same model and the answer is usually "mostly the finish."
Family Hub and the connected side
Samsung says Family Hub lets you see inside your refrigerator, manage family calendars, stream music and see who's at the front door. The fridge connects over Wi-Fi to SmartThings, and retail listings add Alexa and Google Home.
Owners are split on the screen. Reviewers on Best Buy rate the fridge 4.6 out of 5 across 517 reviews at the time I looked, praising the storage and the design. The complaints are specific: some say the screen looks dull and washed out in direct sunlight, and that the internal camera sees only a handful of items at the front. If your kitchen gets strong sun, take that seriously.
My view is that the screen will age faster than the fridge. A refrigerator should last well over ten years; a Samsung display and its software won't be fashionable in half that. Buy it for the kitchen shelf you actually want, not the tablet.
Capacity and storage
At 23 cu. ft. in a counter-depth body, this is a mid-size family fridge. Retail listings give four shelves, six door bins, gallon door storage and two humidity-controlled crispers. Counter depth costs you some capacity compared with a standard-depth 28 cu. ft. model, which is the trade for a flush front.
The FlexZone drawer is the useful storage feature. It sits between the main compartment and the freezer drawer and lets you set a different temperature, so it can act as a cold-drinks, deli or meat drawer. I couldn't confirm the exact presets from the sheet I opened, so check the manual before you decide what to store there.
Twin Cooling Plus uses separate cooling for the fridge and freezer, which keeps freezer odors away from fresh food. Don't assume it's a Bespoke exclusive.
The Beverage Center and the ice maker
The Beverage Center is the part buyers underrate. Samsung's sheet and retail listings pair a water dispenser with an AutoFill water pitcher. Samsung's sheet also lists a dual ice maker that makes cubed ice or Ice Bites, up to 5.3 lb a day and 7.3 lb stored.
Nothing on the sheet says how loud the ice maker is or how long the filters last. Those are the details that decide whether you like a fridge after a year, and no source I found measures them.
What the premium buys you
Compared with a plain Samsung French door fridge of similar size, the Bespoke 4-door adds panels, Family Hub and the Beverage Center. The FlexZone drawer and Twin Cooling Plus appear on cheaper models too. So the premium pays for looks, a screen and a water setup.
If the panels fit your kitchen design, that part is real value. If the Family Hub screen would replace a tablet you'd buy anyway, the math improves. If you want the most reliable French door fridge at the lowest cost, price a model without the screen first.
The newer RF23DB9900QD
Samsung's later 23 cu. ft. model is the RF23DB9900QD, sold as the Bespoke counter-depth 4-Door Flex with AI Family Hub+ and AI Vision Inside. Retail listings put it at about 22.8 cu. ft., 35 7/8 x 73 x 28 3/4 in, and 631 kWh per year, with a 32-inch screen. Listed sale prices ran from roughly $3,200 to $3,600 against a $5,099 regular price at the retailers I checked.
That's a different fridge from the RF23BB8900, so don't borrow one's features for the other. If you're shopping on the AI features, this is the model to read about, and our 4-Door Flex review, linked at the top of this page, covers the larger sibling in the same family.
Summary
The Samsung RF23BB8900 is a well-specified counter-depth French door fridge with changeable panels, a Beverage Center and Family Hub. It isn't an AI fridge, and it isn't a 3-door. The spec sheet backs its 23 cu. ft., 618 kWh and ice maker numbers, and owner reviews are strongly positive on storage with fair complaints about the screen. Pay for the panels and the water setup if you want them. Don't pay for a screen you'll stop using.